New Edition

It’s All In The Head: Common vs. Normal Cranial Distortions And What it All Means, Second Edition

In this 150-page book you will get insights in your child’s proper neurological development, how their nervous system works, what signs and symptoms may point to abnormal developmental issues and what to or where to go when you have questions or concerns.

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Now updated with new chapters, practical checklists, and essential insights for parents and professionals.

At Peak Potential Institute, we believe informed parents create healthier families. That’s why we’ve updated and expanded It’s All in the Head, our foundational guide to understanding how cranial and neurological development can impact your child’s long-term health.

This second edition includes:

  • Three fully rewritten chapters for improved clarity and updated research
  • Practical checklists after key chapters: what to look for in your child
  • Actionable next steps: what you can do or who to talk to when you have concerns

Whether you’re a parent, caregiver, chiropractor, lactation consultant, or pediatric therapist, this book offers a clear, compassionate roadmap to help you distinguish between what’s common and what’s truly normal during early development.

What You’ll Learn:

  • How your child’s cranial structure affects neurological function
  • Subtle signs of developmental imbalance often missed in early checkups
  • Why early detection and correction of cranial and spinal issues matters
  • How to better support your child’s physical, emotional, and cognitive growth

Why We Wrote This Book

As pediatric chiropractic specialists with over 80 years of combined experience, we’ve seen firsthand how unrecognized cranial and neurological patterns can affect a child’s potential. Too often, symptoms are brushed off as “normal” simply because they’re common. This book helps bridge that gap—for parents and professionals alike.

If you’re seeking answers, looking for ways to support your child naturally, or want to better understand their developmental journey, this book is for you.

Order your copy today.

Empower yourself with knowledge and take the first step toward helping your child reach their full potential.

Table of Contents

153 Pages | 9 Chapters

Introduction – The Wonder of Human Development

The question parents most often ask is: “Is what my child doing or looks like normal”? In this chapter, we discuss the difference between what is normal and what is common.

Chapter One – Birth: The Beginning of Life

Birth is a miraculous experience. What is actually happening to the infant during this process? In this chapter we discuss the birth process and its affect on the infant.

Chapter Two – The Structures Beneath

Learning about the structures that protect your child’s rapidly growing nervous system can give you a window into how to determine what is normal vs. common. In this chapter, we discuss the external and internal factors that affect the development of your child’s nervous system.

Chapter Three – The Developing Brain

This chapter will give you a window into the truly miraculous neurological development that is occurring in the first year of your child’s life.

Chapter Four – Milestones and Reflexes

What are the things you should be looking for to make sure that your child is developing to their optimum potential? In this chapter, we discuss the markers that can help you key in to detect aberrant neurological development before the symptoms show.

Chapter Five – Our Nervous System

Understanding how the nervous system works and having an idea about some of its parts can give parents a way to understand the processes that control their child’s development. This chapter will help you to appreciate the intricacy of the nervous system and how you as a parent can help foster a healthier, happier child.

Chapter Six – The Shape of Things

Here we discuss some of the most common structural and functional issues often seen in the pediatric population, what you should look for and what to do if you find them.

Chapter Seven – Structure and Function

Understanding the relationship between structure and function can help you understand the importance of fostering more normal structural growth and developmental patterns to facilitate optimum functional capacity in your child.

Chapter Eight – What’s Wrong With This Face

We all see our children as beautiful and perfect the way they are.  At times, certain physical quirks become apparent and we wonder is this a problem? In this chapter, we will give you some guidelines to help you determine when a “quirk or glitch” is something you should be concerned about.

Chapter Nine – What To Do?

Parents are often the first to notice that something is not quite right with their child.  When this happens, you need a place or direction to go to determine what if anything needs to be done to support your child. In this chapter, we discuss some of the options available for parents who have questions or concerns about their child’s structural or functional development.

Neste livro, completo com ilustrações, oferecemos uma discussão simples dos aspectos importantes da anatomia, fisiologia e desenvolvimento neurológico que ocorrem no primeiro ano de vida e como a estrutura afeta a função. O objetivo aqui é dar aos pais a oportunidade de compreender quando, porque e como podem resolver determinados problemas de desenvolvimento e onde podem obter assistência para a resolução de uma forma segura, eficaz e minimamente invasiva.
Quiropraxia, pediatria, desenvolvimento neurológico, língua presa, síndrome da cabeça chata, saúde infantil, ajuste craniano, desenvolvimento facial, marcos de desenvolvimento, formato da cabeça, problemas de desenvolvimento

Review Feedback From Readers of “It’s All In The Head”

Patti Guilano, DC
Patti Guilano, DC
“Parents, doctors, educators…an amazing must read, ‘It’s All in the Head’, is a parent’s and practitioner’s ‘go to’ reference guide to often overlooked aspects of the growth and development of babies and children. It discusses tools to help children meet all their milestones and alert parents and practitioners to potential neurological and developmental problems and how to resolve these issues. It is written by Dr. Marty Rosen and Dr. Nancy Watson, who are leaders, practitioners and educators in the field of spinal, cranial and neurological development. This is a book for every parent to read before the birth of their newborn and every practitioner to use as a reference guide for their pediatric population.”
Fran West
Fran West
“It’s All in the Head covers many important checkpoints for a child’s development in the early critical years of life. Anyone seeking help for a non-invasive treatment for their child or grandchild has a clear leg up with this book. Many questions or concerns one might have about a child’s potential can be addressed (for the lay person and professional alike) in It’s All in the Head.”
Brooke Eckhardt Lee, DC
Brooke Eckhardt Lee, DC
“Dr. Martin Rosen and Dr. Nancy Watson have 40 years of experience with craniopathy and SOT chiropractic. They have taught many seminars, and fully love, know and thoroughly share this information. This is a must have book for ANYONE who has children, or is in awe of the human body, and has the desire to learn. They have created a through discussion of ‘normal’ vs. ‘common’, when it comes to many of the ‘common’ complaints and concerns for parents with their children, as well as some uncommon ones. They engage the parent and caretaker in such a way that allows a greater concept an understanding of basic anatomy, the nervous system, and the importance of CSF and allowing the dura-meningeal system to be free of restrictions. This gives a greater understanding of ‘normal’ primary respiratory motion and the freedom of the body to be at the optimum level of function, which creates ‘normal’ nerve flow, function and adaptation of the body as a whole.”
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